Incorporated in 2014, Purple United is a fashion brand that offers clothing, shoes, and accessories for children of all ages.
The company’s flagship line, “Purple United Kids“, accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.
The company operates mainly in India, with 17 exclusive stores (called EBOs) in 5 states and 10 cities in India and 20 shop-in-shop locations in popular retail chains. Purple United Kids products are also available online through their website, mobile app, and big e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO, and more. Additionally, the company works with 44 retailers across the country.
The company’s product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.
As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.
Its competitive strengths:
Purple United Sales Limited’s revenue increased by 67% and profit after tax (PAT) rose by 223% between the financial year ending with March 31, 2024 and March 31, 2023.
| Period Ended | 30 Sep 2024 | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 | ||||||||||||||||||||||||||||||||||||
| Assets | 7,033.67 | 4,913.96 | 3,250.92 | 2,278.96 | ||||||||||||||||||||||||||||||||||||
| Revenue | 3,052.04 | 4,291.59 | 2,571.1 | 1,656.19 | ||||||||||||||||||||||||||||||||||||
| Profit After Tax | 329.28 | 481.54 | 149.22 | 177.16 | ||||||||||||||||||||||||||||||||||||
| Net Worth | 2,368.62 | 1,733.64 | 1,036.58 | 617.59 | ||||||||||||||||||||||||||||||||||||
| Reserves and Surplus | 1,668.04 | 1,070.34 | 428.5 | 63.77 | ||||||||||||||||||||||||||||||||||||
| Total Borrowing | 3,366.66 | 2,562.8 | 1,187.42 | 1,105.76 | ||||||||||||||||||||||||||||||||||||
| Amount in ₹ Lakhs | ||||||||||||||||||||||||||||||||||||||||
The market capitalization of Purple United Sales IPO is Rs 121.08 Cr.
KPI as of March 31, 2024.
| KPI | Values |
|---|---|
| ROCE | 19.35% |
| Debt/Equity | 1.48 |
| RoNW | 27.78% |
| P/BV | 4.82 |
| PAT Margin (%) | 11.26 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 6.87 | 6.85 |
| P/E (x) | 18.33 | 18.39 |
The Company intend to utilize the Net Proceeds of the Issue to meet the following objects:
| IPO Date | December 11, 2024 to December 13, 2024 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price Band | ₹121 to ₹126 per share |
| Lot Size | 1000 Shares |
| Total Issue Size | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Fresh Issue | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 7,005,800 |
| Share holding post issue | 9,609,800 |
| Market Maker portion | 131,000 shares |
MR. Jatinder Dev Seth, MRS. Bhawana Seth, Innovation Mobile, Web Technologies Private Limited, Manish Dev Seth and Monica Seth are the Promoters of the Company.
| Share Holding Pre Issue | 87.54% |
| Share Holding Post Issue | 63.82% |
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