Incorporated in 2016, Wakefit Innovations Limited is a Indian D2C (Direct-to-Consumer) home and sleep solutions company, best known for its high-quality and affordable range of mattresses, furniture, and home décor products.
The company initially gained popularity with its memory foam mattresses sold directly to customers online, eliminating middlemen and offering competitive prices. Over time, Wakefit expanded its portfolio to include pillows, beds, sofas, study tables, wardrobes, and other furniture items, catering to the evolving needs of modern Indian homes.
The company operates primarily through its digital channels, supported by strong logistics and customer service, which enables it to reach customers across urban and semi-urban areas in India.
Product Portfolio:
The company sells products across 700 districts across 28 states and 6 union territories. As of Sep 30, 2025, it has 125 stores in 62 cities across 19 states and 2 union territories.
Competitive Strengths:
Wakefit Innovations Ltd.’s revenue increased by 28% and profit after tax (PAT) dropped by 133% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 1,220.34 | 1,050.75 | 928.30 | 791.80 |
| Total Income | 741.30 | 1,305.43 | 1,017.33 | 820.01 |
| Profit After Tax | 35.57 | -35.00 | -15.05 | -145.68 |
| EBITDA | 103.19 | 90.83 | 65.85 | -85.75 |
| NET Worth | 557.34 | 520.57 | 543.61 | 505.08 |
| Reserves and Surplus | 522.34 | 500.27 | 523.33 | 486.99 |
| Total Borrowing | 7.36 | |||
| Amount in ₹ Crore | ||||
KPI as of Mon, Mar 31, 2025.
| KPI | Values |
|---|---|
| ROE | -6.58% |
| ROCE | -0.68% |
| Debt/Equity | 0.53 |
| RoNW | -6.72% |
| PAT Margin | -2.75% |
| EBITDA Margin | 7.13% |
The Company Wakefit Innovations IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|---|
| 1 | . Capital expenditure to be incurred by our Company for setting up of 117 new COCO – Regular Stores | 30.84 |
| 2 | Expenditure for lease, sub-lease rent and license fee payments for our existing COCO – Regular Stores | 161.47 |
| 3 | Capital expenditure to be incurred by our Company for purchase of new equipment and machinery | 15.41 |
| 4 | Marketing and advertisement expenses toward enhancing the awareness and visibility of our brand | 108.40 |
| 5 | General corporate purposes |
| IPO Date | Mon, Dec 8, 2025 to Wed, Dec 10, 2025 |
| Listing Date | [.] |
| Face Value | ₹1 per share |
| Issue Price Band | ₹185 to ₹195 per share |
| Lot Size | 76 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 6,60,96,866 shares (aggregating up to ₹1,288.89 Cr) |
| Fresh Issue | 1,93,42,461 shares (aggregating up to ₹377.18 Cr) |
| Offer for Sale | 4,67,54,405 shares of ₹1 (aggregating up to ₹911.71 Cr) |
| Share Holding Pre Issue | 30,74,86,214 shares |
| Share Holding Post Issue | 32,68,28,675 shares |
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As per our analysis and Based on the information we have, this is the output.
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