Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.
The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.
It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.
Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.
As of January 31, 2026, the company had around 50 personnel.
Competitive Strengths
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| Total Income | 71.43 | 104.63 | 73.61 | 59.61 |
| Profit After Tax | 5.80 | 3.58 | 2.96 | 0.55 |
| EBITDA | 7.79 | 5.69 | 4.82 | 2.27 |
| NET Worth | 18.89 | 13.09 | 9.50 | 6.54 |
| Reserves and Surplus | 6.64 | 13.08 | 9.49 | 6.53 |
| Total Borrowing | 0.82 | 3.53 | ||
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding of expenditure towards Investment in upgrading enhancement of and development of new products | 13.00 |
| 2 | Business Development and Marketing Activities including manpower hiring | 9.62 |
| 3 | General corporate purposes and unidentified inorganic acquisition |
| KPI | Sep 30, 2025 | Mar 31, 2025 |
|---|---|---|
| ROE | 36.30% | 31.74% |
| ROCE | 40.64% | 40.40% |
| RoNW | 30.73% | 27.39% |
| PAT Margin | 8.13% | 3.43% |
| EBITDA Margin | 10.91% | 5.44% |
| Price to Book Value | 9.47 | 13.67 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 2.93 | 7.47 |
| P/E (x) | 49.89 | 19.56 |
| IPO Date | 17 to 20 Mar, 2026 |
| Listing Date | Wed, Mar 25, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹139 to ₹146 |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Total Issue Size | 41,20,000 shares (agg. up to ₹60 Cr) |
| Reserved for Market Maker | 2,30,000 shares (agg. up to ₹3 Cr) Shreni Shares Ltd. |
| Fresh Issue (Ex Market Maker) | 30,70,000 shares (agg. up to ₹45 Cr) |
| Offer for Sale | 8,20,000 shares of ₹10 (agg. up to ₹12 Cr) |
| Net Offered to Public | 38,90,000 shares (agg. up to ₹57 Cr) |
| Share Holding Pre Issue | 1,22,50,200 shares |
| Share Holding Post Issue | 1,55,50,200 shares |
Deepak Tomar and Sweta Singh are the company promoters.
| Share Holding Pre Issue | 95.62% |
| Share Holding Post Issue |
As per our analysis and Based on the information we have, this is the output.
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