The company primarily works on a B2B model, supplying dealers, showrooms and retailers, but also serve B2C customers for exclusive, made-to-order jewellery. Its jewellery is 100% handmade by skilled artisans trained over generations, ensuring every piece is a masterpiece. In FY 2025, it derived 81.63% of revenue from B2B segment and 18.37% is derived from B2C segment.
Manufacturing facility: It has a manufacturing unit in Jaipur (6,450 sq. ft.) is equipped with modern machines like 3D printers and casting units, allowing to handle the complete process in-house – from gold melting to polishing and quality checks. This ensures efficiency, security, and strict quality control. Customized or high-value orders are typically completed within 25–30 days.
The company maintains strong quality standards with a dedicated QC team that checks every detail including design, purity, finish, and dimensions before dispatch.
It has a PAN India presence with revenue generated from various states including Maharashtra, Haryana, Gujarat, Delhi, Punjab, Rajasthan, West Bengal, Uttar Pradesh, and Telangana.
As of April 30, 2026, the company has a total employee base of 111 persons.
Competitive Strengths
- Organized manufacturing under one roof
- Diversified product offering across customer segments
- Robust operational systems and risk mitigation framework
- Experienced leadership with proven execution capability
- Unwavering Commitment to Quality