Incorporated in 2016, H.R. Hygiene Products Limited is engaged in the manufacturing and marketing of hygiene products (sanitary napkins). The company operates under multiple in-house brands Femiss, Womanica, ElderFit, and Bloom Baby designed to address hygiene and personal care needs across various consumer segments.
From babies and young women to the elderly. The company’s core business focuses on sanitary napkins, which it manufactures under both its own brands and white-label arrangements for select customers. Over time, it has expanded its product portfolio to include female care, adult care, and baby care products, catering to diverse consumer requirements.
Product Portfolio: As of March 31, 2026, the company offered 2 products across 2 segments, serving personal, healthcare, and institutional hygiene needs through B2B and B2C channels, with products priced between ₹10 and ₹1,000 per pack.
Femiss targets the affordable hygiene segment with reliable sanitary napkins, Womanica offers premium high-absorbency products, ElderFit provides adult care solutions such as absorbent adult diapers, and Bloom Baby focuses on baby diapers designed for comfort and skin safety.
H.R. Hygiene Products distributes its products pan-India through a dual-channel strategy an extensive offline retail network supported by consignment sale agents and distributors, and online sales through major e-commerce platforms including Meesho, Amazon, Glowroad, Flipkart, Snapdeal, and JioMart.
As of March 31, 2026, the company operated with 25 Consignment Sale Agents (CSAs) and a network of 202 distributors, supported by a sales and marketing team of over 99 personnel. It had a diversified customer base of over 227 customers in 28 states and 8 union territories, reducing dependency on any single customer.
The company’s manufacturing facility is located in Rajkot, enabling efficient production and nationwide supply.
As of May 31, 2026, the company had a total of 144 employees.
Competitive Strengths:
H.R.Hygiene Products Ltd.’s revenue increased by 15% and profit after tax (PAT) rose by 26% between the financial year ending with March 31, 2026 and March 31, 2025.
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 170.92 | 90.56 | 48.87 |
| Total Income | 131.90 | 115.15 | 85.33 |
| Profit After Tax | 11.41 | 9.08 | 4.66 |
| EBITDA | 17.08 | 14.77 | 7.58 |
| NET Worth | 42.38 | 31.44 | 5.90 |
| Reserves and Surplus | 24.58 | 24.31 | 4.15 |
| Total Borrowing | 21.53 | 21.19 | 24.68 |
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Setting up a new manufacturing facility at Rajkot, Gujarat (Proposed facility Unit 2) | 31.36 |
| 2 | Prepayment / repayment of Loan | 3.57 |
| 3 | General Corporate Purposes | |
| Total | 34.93 |
| KPI | Mar 31, 2026 |
|---|---|
| ROE | 30.90% |
| ROCE | 24.86% |
| Debt/Equity | 0.51 |
| RoNW | 26.91% |
| PAT Margin | 8.73% |
| EBITDA Margin | 13.07% |
| NAV | 23.80 |
| Price to Book Value | 3.70 |
| Valuation Matric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 6.41 | 5.02 |
| P/E (x) | 13.73 | 17.53 |
| IPO Date | 29 to 31 Jul, 2026 |
| Listing Date | Wed, Aug 5, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹83 to ₹88 |
| Lot Size | 1,600 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Total Issue Size | 61,31,200 shares (agg. up to ₹54 Cr) |
| Reserved for Market Maker | 3,10,400 shares (agg. up to ₹3 Cr) |
| Fresh Issue (Ex Market Maker) | 45,95,200 shares (agg. up to ₹40 Cr) |
| Offer for Sale | 12,25,600 shares of ₹10 (agg. up to ₹11 Cr) |
| Net Offered to Public | 58,20,800 shares (agg. up to ₹51 Cr) |
| Share Holding Pre Issue | 1,78,06,438 shares |
| Share Holding Post Issue | 2,27,12,038 shares |
As per our analysis and Based on the information we have, this is the output.
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