Incorporated in 2006, Latent View provides analytics services such as data and analytics consulting, business analytics & insights, advanced predictive analytics, data engineering, and digital solutions. The company provides services to blue-chip companies in Technology, BFSI, CPG & Retail, Industrials, and other industry domains. The company classifies its business into – (i) Consulting services, which involves understanding relevant business trends, challenges, and opportunities and preparing a roadmap of data and analytics initiatives that addresses them; (ii) Data engineering, to design, architect, and implement the data foundation required to undertake analytics; (iii) Business analytics, which delivers analysis and insights for clients to make more accurate, timely and impactful decisions; and (iv) Digital solutions which the company develops to automate business processes, predict trends and generate actionable insights.