Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
Competitive Strengths
Purple Style Labs Ltd.’s revenue increased by 15% and profit after tax (PAT) dropped by 51% between the financial year ending with March 31, 2026 and March 31, 2025.
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
| Amount in ₹ Crore | |||
| Company | Issue Type | Issue Size | Issue Price | PE Ratio | Listing Day Close | Listing Gain/Loss % | LTP |
|---|---|---|---|---|---|---|---|
| Shree Balaji (Mala) Textiles Ltd. | SME | ₹18.90 Cr | ₹70 | 8.62 | ₹126.35 | +80.50% | ₹67.50 |
| Riyaasat Lifestyle Ltd. | SME | ₹30.20 Cr | ₹106 | 17.2 | ₹80.60 | -23.96% | ₹59.93 |
| Rajnandini Fashion India Ltd. | SME | ₹18.21 Cr | ₹63 | 9.31 | ₹60.57 | -3.86% | ₹32.60 |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | 371.13 |
| 2 | Funding towards sales and marketing expenses to be incurred by the Company | 138.90 |
| 3 | General Corporate Purposes | |
| Total | 510.03 |
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | -160.33% | |
| ROCE | -23.56% | -4.75% |
| RoNW | -160.33% | |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -7.69 | 18.27 |
| Price to Book Value | 31.47 |
| Valuation Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | -41.83 | -ve |
| P/E (x) | -13.75 | -ve |
| IPO Date | 31 Aug to 2 Sep, 2026 |
| Listing Date | Mon, Sep 7, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹546 to ₹575 |
| Lot Size | 26 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 1,18,26,086 shares (agg. up to ₹680 Cr) |
| Fresh Issue | 1,18,26,086 shares (agg. up to ₹680 Cr) |
| Share Holding Pre Issue | 6,82,35,000 shares |
| Share Holding Post Issue | 8,06,89,212 shares |
As per our analysis and Based on the information we have, this is the output.
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